TV Advert Analysing

http://www.tellyads.com/show_movie.php?filename=TA0001

This is an Advert for the AA Team. I think that this advert achieved its hope for bringing in as many viewers as possible, though I dont know its statistics. The reason why I think it could have been so successful is that; it included bits where some parts that are quite curious making. for example in the beginning there is singing and you see lots of men, in yellow florecent jackets and stereotypically women are seen as the people that sing (in most times) so you want to see what could be described as commostion is about. alonside that you want to see why there are so many men all in one place, but then you find out when at some point in the middle you have a long shot of the text ""AA"" on one of the mens jacket...

The advert uses mostly Long shots, however in some places there are birds eye views because there are just so many people. The target audience could be anyone from the ages 18-39 because at 18 you can get your drivers licence and after 39 you're just too old anyway I cant imagine old people getting stuck somewhere and calling the AA. In addition the Mise en sene changes frequently though at all times it's set outide not in a studio. The Denotation of the AA on the jacket could be that, the reason why it wasn't shown bigger or before could be that when you see the broken car and the steam then straight after that people in yellow you sort of have an idea whether it could be a car company or not, because they are well know, for their yellowy-ness.