Analyzing Batman-The Dark Knight&The website: Why so serious?

http://www.whysoserious.com/
The similarity between the website and the poster is that they are both are related to the joker. He is the main character being shown to the audience. Its all to do with him on the website and in the poster its him again. Both the poster and the website are ways of promoting the movie-Batman The Dark Knight.
However when first entering the website it's not clear what the whole point is as it doesn't actually say anything about the movie Its takes couple of seconds to make you realize, what and why the reasons are for some of the things that have been put on there.
The website;As you enter the website the first thing you hear is 'Thsi is a GCN Traffic Update' and you hear the rest of the news, which could  connote that its somewhere alot of crime happens. This connotes a bank robbery, which is mentioned. The first thing that grabs the viewers attention is the To Do List in the middle of the page. One of the things written on there is 'Make fun of the Batman' this gives the readers hints about what this website is, and about who...it also tells you that this is from the joker, because who else is Batman's biggest enemy? The joker. Which later on makes you realize that this website is from the Joker's perspective and kind of put into comedy style layout, the words written everywhere makes you realize this, but you realize faster if you're a fan of the series and have previous knowledge about the characters and the movie itself. It has been set out as a table, and has files, documents and pictures. There is one of the batman but you can tell it has been messed with because his face has been coloured in 'joker style' i.e the black eyes and the red lipstick.

The Poster: The poster looks as if it might have been hand created, just not the typography bit, 'The Dark Knight' has been made bold and Sharp, this could be to grab attention but it doesn't seem as if that was the makers real target because I think this poster was directed to people that are already familiar to Batman from the previous movie. Also it just says the Dark Knight, new viewers would think what/who is that. But after they would figure out because within the text written from the words 'HAHAHAHAH' is the Batman logo, the bat. The poster doesn't give any details about the movie, so it just keeps you curious, especially where it says 'its simple kill the batman' it makes you think the hero always wins, will this be any different, and will the joker succeed in his plan? There is a medium close up of the batman in the middle, but you can tell that it has been made out of cards. Around that there are cards which have jokers of them, seeing as all the jokers are on the outskitrts of the picture and the batman is in the middle this could mean that the joker is being taken over by the joker, it seems if it were a moving pictures then the joker cards would cover up the Batman's face slowly.
Bat mans face has also been messed with similarly to the one on the website, he has lipstick/blood smudged around his lips, and on the side there is a scalpel and then you realize his smile has been stretched with it and the red bits are meant to represent blood.The cut hasn't touched his lips, and just beside his nose, it says 'why so serious' which could represent him trying to cheer things up in his own way. On his head it says 'its all part of the plan' meaning kill batman?? This poster is also from the Joker's perspective, if I haven't mentioned it before, its like a teaser, the target audience would be for kids around; 14-20 because nearly everyone around that age likes the movie, and would be well informed about the joker and the movie, to get what the poster is about, and trying oto say. Lastly; jokers are always part of a pack of cards; and cards are used to play games, which could mean that Joker's tricks are all part of a game in his mind.

Action Adventure Films

My Sub-genre are: Thriller, Sci Fi, Romance and Drama

The Book of ELI

Directer: Albert Hughes, Allen Hughes
Released: January 15, 2010
Genre: Action Adventure-Drama/Thriller
Producer:  Joel Silver
Stars:   Godehard Giese, Dieter Moor and Helmi Schneider

Official Site: Warner Bros. (Very well known company which is also known for looney tunes) United States

Company Credits: Alcon Entertainment

US Box Office: £94.3M
Opening Weekend: $38,437,553 (USA)
Score: 68%
Reviews- Rotten Tomatoes:
"" ...a watchable endeavor that should please fans of the genre...""

""I sat down to The Book of Eli expecting a lecture, and was instead treated to a rollicking action film that evoked the manic ultra-violence of Mad Max rather than the sensitive study of humanity of The Road.""

2010


Directer-Ronald Emmerich
Producer: Harald Kloser
Released: 13 November 2009 (UK)
Genre: Action Adventure: Sci Fi/Thriller/Drama
Stars: Clief De Young. Dale Midciff, Ami Dolenz
Official Site: Columbia Pictures, Centropolis Entertainment
US Box Office: £166.1M
Opening Weekend: $65,237,614/ £40,289,904.05
Score: 63%
Reviews; Rotten Tomatoes;-
"Plausible plot points, great special effects and characters we care
about. That's really about all you need to enjoy this Apocalypse Wow!"
"At points, 2012 was tedious enough to make us feel like we were in the theater until 2012"

Prince of Persia: Sands Of Time

Directer: Mike Newell
Producer: Jerry Bruckheimer
Released: 21 May 2010
Genre: Action Adventure, Fantasy/Romance
Stars: Ben Kingsley, Jake Gyllenhaal, Jemma Arterton
Official Site: Walt Disney Pictures.
US Box Office: £90.8M
Opening Weekend: $37,813,075
Score: 71%
Reviews; Rotten Tomatoes;-
"...a pointless and aggressively bland big-budget disaster."
"Lovely to look at and mildly funny but tries with sweaty desperation to be the next Pirates of the Caribbean."
"While Prince of Persia is no Pirates of the Caribbean, it's also nothing Bruckheimer or Disney need to feel ashamed of. My kids loved it."

TV Advert Analysing

http://www.tellyads.com/show_movie.php?filename=TA0001

This is an Advert for the AA Team. I think that this advert achieved its hope for bringing in as many viewers as possible, though I dont know its statistics. The reason why I think it could have been so successful is that; it included bits where some parts that are quite curious making. for example in the beginning there is singing and you see lots of men, in yellow florecent jackets and stereotypically women are seen as the people that sing (in most times) so you want to see what could be described as commostion is about. alonside that you want to see why there are so many men all in one place, but then you find out when at some point in the middle you have a long shot of the text ""AA"" on one of the mens jacket...

The advert uses mostly Long shots, however in some places there are birds eye views because there are just so many people. The target audience could be anyone from the ages 18-39 because at 18 you can get your drivers licence and after 39 you're just too old anyway I cant imagine old people getting stuck somewhere and calling the AA. In addition the Mise en sene changes frequently though at all times it's set outide not in a studio. The Denotation of the AA on the jacket could be that, the reason why it wasn't shown bigger or before could be that when you see the broken car and the steam then straight after that people in yellow you sort of have an idea whether it could be a car company or not, because they are well know, for their yellowy-ness.

Homework-Print Advert (FlowerByKenzo)

FlowerByKenzo

This is a print advert for the perfume 'Flower' By Kenzo.
(BEST perfume EVER!!)
From this advert you can say the denotation would be it has a bright red rose sort of spread out upside-down, the connotation of this could be that its a symbol of passion and love, the colour of the rose would also give a clear idea for the smell, quite floral like. The target audience I think would be not for exactly teenagers by the way it's been put forward because of the colours used, they stand out but still simple at the same time, which makes it look more attractive, bold and also makes it stand out especially because of the Red. Back to the target audience, I think it would be directed at the ages 20-27 because even though it's not deigned for youths its still has that appealing look. The background is white, sort of contrasting with the red, which could denote that if you get this you could be a person with contrast and you could also be vibrant, and will make you fell 'hot'. It could also point out that this product is for those who mostly just like to smell good, in their everyday, any day or time and this is just the smell for you because everyone likes the smell of roses.
The flower and red could represent love or something along those lines maybe sexiness it could want you to know if you get this this is what it'll make you feel, attractive and give you more attention from others. The fact that that is the only colour that really stands out (other than the little bit of green) give syou more time to just think of more things in less time. If there was lots of diffrent colours you might not know what to think. Because its only red there might be for some people only maybe only limited points about the reasons for it being a red flower come to mind but they would be the well known ones that would want to make you buy it a bit more.
The typography is quite unique and I think it stands out alot from others because the designer made the tittle only a tiny distance away from the main image, so that once you have been caught by the redness you'll then look at the poster in detail, which would then make you automatically ask yourself what Brand or make the perfume is, and you'd want to see if it's a popular make. Straight away you'd see the name. And I love how he's made his name match with the main image in bold, so it stands out. Also all of the letters are in capital letters which could suggest that it's important product or person. The word 'Flower' is in thin italic sort of font which makes the advert stand out alot more.
The main bottle of the perfume is simple yet exquisite, this could make the audience want to know that it doesn't matter what your're personality is like may it even me simple and plain, but this product is still for you no matter who you are. You dont have to be an important person or celeb to get this. It's for general, normal people...

Advert that does not work

I think this advert does not work, because this is diffrent to what they say in the end. If I watched it without sound, which is what I did at first. It didn't make any sence, all I saw was the writing, the lanterns going up then the last thing was the HSBC logo. It wasn't relevent and didn't include any text exept in the end, to link the two areas. However when I watched it again,  the narrater said '' At HSBC we want our customers to prosper, help achieve your financial prosperity'' That made more sence, but other wise if you missed the last two words, you still wouldn't find it that intresting.

Adverts Log

Though it may seem peculiar, I chose the channel Sky news, because as a politics fan I like to turn to a channel that updates me on the latest news. It is also my most frequently watched channel.

Before-There weren't a lot of adverts before the news. But the ones that where there seemed  to be quite long and some even repeated. Most of the time the advert from sponsors of the channel  (Qatar Airways ) would come up to remind the viewers, for many reasons, one could be that as it is a frequent watched channel if they keep playing their advert then possibly they would receive alot of customers. I don't think this is relevant to the target audience as it is something they have to play. Other than this they also played different adverts for perfumes which include some bad scenes which aren't for children. As it was the Christmas season there were alot of adverts from supermarkets that were holding sales, such as next, Sainsbury's and Waitrose. I think this is relevant to the target audience of the channel because, usually adults would be the ones going in for sales and looking for discounts, this also links with the target of sky news as the news that they cover are not for young ones.

During-  During the half n hour news broadcasts there is only one break for 10 minutes, most of which include the one where they show the advert of Jeff Randall and the major interview/discussion he would be having in a few days with important people from the Parliament side, you know this as they show different names on name plates which also reads who they are and what they do as a job. This is also a relevance to the target audience as people would think mostly adults watch that sort of stuff. which proves maybe that only adults watch the channel because only they are interested in news and politics. Also he hosts his own show at eight every afternoon full politics and catch up news.

After-  The news ends with a conclusion and a reminder a about the website, and a another break occurs. Usually it's everything that came on before. From the supermarkets but also sometimes they show the advert from go compare which is just ridiculous but I think there is a hidden meaning as to why they put it on. However it sort of does relate to audience same reason as before but I don't think it's right because you're not going to turn to this channel just to watch that advert. It's EVERYWHERE! Finally they show the DFS advert which shows a variety of sofa's and it couldn't possibly make it clearer that it's holding a sale, because the amount of times it's repeated is uncountable.

These adverts help you realize that the target audience for the channel could be about +15 to about 85. But just because the adverts aren't aimed at your age doesn't mean you can't watch the news to know what is happening around you and it's good to keep and update.

Analysing Adverts

Skoda Fabia-Mean Green

Shot 1: 0.0
This shot shows a long shot of a tv where you see the logo of  a car (Skoda) in make. Slowly music starts to build up which is sort of rock and metal. Finally the camera zooms out and moves swiftly the next scene this builds emotion in the viewers mind and makes them a bit anxious to see what's going to happen next.

Shot 2: 0.07
Shows man with a fury hat and horns maybe made out of bone to give the expression that the person is
maybe hard hearted and angry. He's also holding a newer version of a bow and arrow and the next thing
you see is the arrow being shot out to the switch of the tv to turn it off. The camera soon pans out to
two vultures standing on a structure of a car. this is in a Mid shot view.

Shot 3: 0.23
This shot is in medium long shot view, it shows a man with arms made out of metal and you see that he's doing something to do with a car tyre maybe sharpening it. And soon you realize the meaning of the whole advert and begin to see where the previous scene came from and why. meanwhile you hear the roar of a car and the music gets louder. This is 'Raindrops on Roses' but in a rock version. Its made suited to the product.

Shot 4: 0.28
This shot uses a medium long shot and shows two men one of whom was in the previous advert but this time they used him to show the link through the old to the new. The jelly in his hand also helps the viewers recall how it was before, they are trying to ptove that before it was softer and a nicer sort of advert but know it is 'meaner' and more rocky.

Shot 5: 0.38
This shot also uses a medium long shot and it shows a man painting the model car, although his way of doing so is quite mechanical and has a technical side to it. which is basically the overview of the whole advert. it also shows a contrast to the previous advert, which was slightly soft, gentle and slow where as this advert is completley on the contrasted side. This shot also shows the view of a new car, which is also mechanically done. This links to the man himself. This is one of my favourite shot's as I think there was a great choice of contrast.

Shot 6: 0.46
Finnaly,  I think this is one of the best shots I could have possibley have picked as it has a diffrent side to it than all the other ones. One of the reason being is that it has a birds eye view which none of the other ones have. also it shows the car from the birds eye view for only a few seconds which if you see the advert again it's one of those shots you focus on more, if you're a car lover. This is because you want to see the finished product but only get a glimpse of it. Which is good, that keeps the viewer hooked.