Advert that does not work

I think this advert does not work, because this is diffrent to what they say in the end. If I watched it without sound, which is what I did at first. It didn't make any sence, all I saw was the writing, the lanterns going up then the last thing was the HSBC logo. It wasn't relevent and didn't include any text exept in the end, to link the two areas. However when I watched it again,  the narrater said '' At HSBC we want our customers to prosper, help achieve your financial prosperity'' That made more sence, but other wise if you missed the last two words, you still wouldn't find it that intresting.

Adverts Log

Though it may seem peculiar, I chose the channel Sky news, because as a politics fan I like to turn to a channel that updates me on the latest news. It is also my most frequently watched channel.

Before-There weren't a lot of adverts before the news. But the ones that where there seemed  to be quite long and some even repeated. Most of the time the advert from sponsors of the channel  (Qatar Airways ) would come up to remind the viewers, for many reasons, one could be that as it is a frequent watched channel if they keep playing their advert then possibly they would receive alot of customers. I don't think this is relevant to the target audience as it is something they have to play. Other than this they also played different adverts for perfumes which include some bad scenes which aren't for children. As it was the Christmas season there were alot of adverts from supermarkets that were holding sales, such as next, Sainsbury's and Waitrose. I think this is relevant to the target audience of the channel because, usually adults would be the ones going in for sales and looking for discounts, this also links with the target of sky news as the news that they cover are not for young ones.

During-  During the half n hour news broadcasts there is only one break for 10 minutes, most of which include the one where they show the advert of Jeff Randall and the major interview/discussion he would be having in a few days with important people from the Parliament side, you know this as they show different names on name plates which also reads who they are and what they do as a job. This is also a relevance to the target audience as people would think mostly adults watch that sort of stuff. which proves maybe that only adults watch the channel because only they are interested in news and politics. Also he hosts his own show at eight every afternoon full politics and catch up news.

After-  The news ends with a conclusion and a reminder a about the website, and a another break occurs. Usually it's everything that came on before. From the supermarkets but also sometimes they show the advert from go compare which is just ridiculous but I think there is a hidden meaning as to why they put it on. However it sort of does relate to audience same reason as before but I don't think it's right because you're not going to turn to this channel just to watch that advert. It's EVERYWHERE! Finally they show the DFS advert which shows a variety of sofa's and it couldn't possibly make it clearer that it's holding a sale, because the amount of times it's repeated is uncountable.

These adverts help you realize that the target audience for the channel could be about +15 to about 85. But just because the adverts aren't aimed at your age doesn't mean you can't watch the news to know what is happening around you and it's good to keep and update.